After weeks of silence and inactivity, the inevitable is now official — the curtain has fallen on a gaming editorial venture that sought to reimagine what quality, independent coverage could look like in an increasingly competitive digital landscape. While not a decision taken lightly, the project has reached its conclusion, and with it comes a moment of reflection — not only on the road that led to this point but on the broader realities facing media outlets today.
The story begins, in part, back in May 2015, when a popular French video game platform was shuttered under the ownership of a large media group. Exactly seven years later, on May 19, 2022, the attempt to revive that platform was halted. In both instances, economic and structural challenges played their part — though the recent closure bears deeper testimony to the evolving pressures of digital publishing in a fragmented media age.
For the team behind the revival, the journey was driven by passion, optimism, and a genuine commitment to editorial quality. What started as an experimental relaunch quickly became a labor of love. Writers, developers, editors, and contributors invested time and energy into rebuilding a space where gaming news, analysis, and reviews could thrive, free from the excesses of clickbait or excessive advertising.
Why Relaunch at All?
In hindsight, it’s fair to ask: why attempt to re-enter a space so crowded — and so unforgiving — in 2022? The answer lies in both opportunity and belief. A few years earlier, a successful relaunch of a tech-focused platform had laid the groundwork. With that outlet restored to a position of influence in its domain, attention turned to an adjacent but equally vibrant corner of the media world: video games.
Alongside a technically advanced publishing framework being developed behind the scenes, the editorial leadership saw an opportunity to build something special — an outlet focused on depth over hype, clarity over chaos. The decision to revive the dormant domain wasn’t simply about nostalgia; it was about building a new kind of gaming publication that could stand on its own terms.
With a handpicked editorial team, most of whom had cut their teeth on the tech platform, the project moved quickly. Reviews, previews, feature articles, and video content were all rolled out. A commenting system was introduced to foster community engagement. Readers began to take notice — some even wondering whether the original platform was morphing into a full-fledged destination for gaming coverage.
The pieces were in place. The writers brought passion. The technical team brought reliability. The vision was clear.
Reality Catches Up
But no amount of dedication can outpace harsh financial truths. Over the course of a year, the revived outlet operated without succumbing to the temptations that often compromise digital publishing: no overbearing ads, no daily barrage of discount deals, no exaggerated headlines designed to manipulate search algorithms.
Instead, the site stuck to its editorial principles. It reported responsibly. It respected its audience. It upheld the integrity of its writers. That alone, in today’s media economy, is rare.
However, principled publishing does not always equate to profitability. And over time, the signs became clear: the numbers weren’t where they needed to be. Traffic plateaued. Monetization lagged. And despite operating on a lean, resourceful model, the site could not continue without siphoning financial energy from its sister tech platform — a move that would jeopardize both operations.
At the heart of the decision to close, then, was not failure, but responsibility. Continuing would have required trade-offs that went against the very reason the outlet was revived in the first place. Rather than compromise its editorial standards, the team chose to bow out with dignity.
A Moment of Gratitude
This moment also calls for recognition. The editorial team — a tight-knit group of writers and editors spread across locations and working in a hybrid model — gave everything they had. Many of them had been part of the earlier tech relaunch and had juggled both projects with remarkable discipline and creativity.
Their work helped elevate gaming journalism within a broader technology ecosystem. They tackled embargoes with care, wrote with purpose, and maintained an unwavering commitment to honest coverage — all while navigating a global pandemic that made collaboration and planning far more difficult than usual.
Beyond the core team, many others played a role. Hardware manufacturers, publishers, and public relations professionals lent their support and trust, often going out of their way to accommodate interview requests, product access, and pre-release briefings. Their collaboration enriched the editorial process and ensured that readers had access to relevant and timely content.
Looking Ahead
Though this chapter has ended, the broader commitment to gaming coverage is far from over. The editorial focus will now shift back to its original home — one that remains dedicated to covering technology, hardware, and services. In the coming months, readers can expect a more intensified look at gaming’s intersection with computing: from consoles and components to peripherals and cloud platforms.
There is no intention to walk away from gaming altogether — quite the opposite. The new approach will prioritize quality over quantity, offering more in-depth reviews, more rigorous comparisons, and expanded service journalism for gamers and tech enthusiasts alike.
To that end, the search for new voices continues. Talented writers with a passion for gaming hardware, digital services, and emerging platforms are encouraged to reach out. The aim is not to replicate the old model, but to evolve it — to carve out a space where gaming coverage complements and enhances the tech world, rather than standing apart from it.
To the Readers
Finally, a word to those who visited, read, shared, and commented. The community that formed around this project may have been modest in size, but it was mighty in spirit. Feedback from readers, particularly during a site-wide survey conducted in March, was deeply encouraging. It showed that the work was being noticed, appreciated, and — perhaps most importantly — trusted.
That’s what makes this farewell so difficult. Ending the site was not a decision made because the readers weren’t there. It was made because continuing would have compromised everything those readers had come to value.
And so, with respect and appreciation, the team signs off. Not with regret, but with pride. The past year was filled with effort, learning, and a genuine attempt to build something meaningful. Though the site is no longer live, the ideals that fueled it — editorial independence, depth of coverage, and respect for the audience — remain alive in the work that continues elsewhere.
The gaming world will keep turning. Events, releases, innovations, and communities will continue to shape the future of interactive entertainment. And somewhere in that vast ecosystem, a team of dedicated journalists will still be there, covering it all — with integrity, curiosity, and care.
